Every Three Seconds #childmarriages

This is new campaign video from Plan Nederland about child marriages. Every three seconds, somewhere in the world a girl is forced to marry. One in seven child brides is not 15.
The reasons for early and forced marriages are very diverse. Poverty is a major cause. But war and conflicts in areas where the birth and death rates are high, unemployment is high and the facilities in the field of education and poor health, child marriage is common.

The video itself isn’t storytelling style like most non-profit campaigns these days. It is an expression of childhood, loneliness and sadness. And that are the most important keywords when talking about child marriages.

Advertiser:
Plan Nederland
Agency:
Grey Amsterdam