Although this campaign is running for two years now, I never posted a campaign about the subject of incarceration. It is not a popular subject, it’s a world we don’t like to think about.
The campaign is from Centerforce, they are based in San Francisco and Oakland USA. For over 30 years, Centerforce has provided social service programs to those impacted by incarceration. Committed to successful programming, Centerforce has documented the effectiveness of many of its programs and in the process, has become one of the nation’s leading agencies implementing evidence-based programs for prisoner and their loved ones.
The goal of the campaign was to remind the general public that ex-cons have served their time, and deserve a second chance now that they are back in society. The people of agency Better World Advertising who made this campaign tried to reduce stigma by pointing out that these individuals have family members who are depending on them. This campaign appeared on billboards, wallscapes, bus shelters, subway interiors, in print ads, web-banner ads, posters, and postcards and is still on-going.