Public transport is for everyone, free speech isn’t. That’s the story of #tramnesty, the campaign from Amnesty International that literally drives through Brussels. It is a yellow tram which was already visible in the streets of Ghent last month.
In countries like Russia, Turkey or China, it is not so obvious to freely surf around Internet forums and social media. Like what the Turkish government did in March which block YouTube and Twitter. Passengers in the Amnesty tram experience what censorship means themselves. Travelers who attempt to log in, get this pop-up message: “During this short journey you can not express your opinion on the Internet. For millions of people who are censored, this is a daily experience.”
Freedom of speech is not for everyone. This message is displayed in large letters on the outside of the tram. With the hashtag #tramnesty travelers can share their experience on the tram with the outside world. This is possible after they have reached their destination, because they don’t have Wi-Fi access on the tram.
Done by Amnesty and communication Ogilvy beautiful. This yellow tram is a striking appearance and public transport is a good metaphor for something what is from all of us.
The launch of the campaign: