The best of non-profit advertising and marketing for social causes

Eye of the Cervix

Eye of the Cervix

This theatre experience with the provocative title “Eye of the Cervix” comes from the BC Cancer Agency (Canada). The aim is promote their Cervical Cancer Screening Program.Regular screening with a Pap test is important for protecting you from cervical cancer. Pap tests can find abnormal cells on the cervix. Treating these cells early can stop cancer from developing.The BC Cancer Agency’s Cervical Cancer Screening Program is working to ensure all BC women get the screening they need to prevent cervical cancer.

Advertiser:BC Cancer Agency

Agency:Cossette, Vancouver

Additional credits:Creative Directors: Rob Sweetman, Bryan CollinsCopywriter: Brent WheelerArt Director: Rob SweetmanAgency Producer: Freda ChanDirector: Steve GordonProduction Company: Slim Gin, VancouverDirector of Photography: Steve GordonLine Producer: Sarah DuncanExecutive Producer: Debby JenkinsEditorial: Ian Jenkins, Tonic Post, VancouverMusic and Sound Design: Wave Productions, VancouverVisual Effects: Tonic Post, Vancouver

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