Falling letters

Simple and effective mailing made by Kolle Rebbe send to journalists persuading to do more than just a report on the earthquake in Haiti.
Not a regular press release. Many letters but only a few on paper: Deeds, not words.

The mailing was made for relief organization Misereor.

Related Misereor posts:
– Drive the Mobilombo
– Misereor donations poster
– War leaves many scars
– Rollover HIV

Advertiser:
Misereor
Agency:
Kolle Rebbe, Germany
Additional credits:
Creative Directors: Heiko Schmidt, Ales Polcar
Art Director: Reinhard Krug, Susanne Moebius
Source:
I believe in advertising