Everything was fine until the 22nd of March 2013, when the drought disaster hit more than 45 million online farmers around the world who opened their accounts on Farmerama.
The fields are dry, the grass is brown, the animals’ tongues are hanging out for lack of water, and every farm is a catastrophe. Everything that was carefully planted and long cultivated and cared for has fallen victim to the first online global drought. What now?
This is how Saatchi & Saatchi Frankfurt campaigns for World Water Day. They do it for UN Water and the Ending Hunger Movement of FAO (United Nations Food and Agriculture Organization).
It’s smart, the agency reach a big audience with this collaboration.
Online farmers are given the choice to carry on playing, or to help end the virtual drought by passing on the message or making a donation for low-cost pumps, water tanks, tubing and other supplies for poor farmers.
The campaign for World Water Day impacts not only online farmers, but a much wider audience as it can be shared on Facebook. Donors can also make a contribution on the dedicated microsite: www.farmageddon.eu. All donations received are passed directly to FAO to finance practical help for farmers in developing countries.
The United Nations Food and Agriculture Organization (FAO)
Saatchi & Saatchi Frankfurt
Saatchi & Saatchi Frankfurt:
Jorg Riommi: Executive Creative Director
Sebastian Schier: Digital Creative Director
Peter Huschka: Creative Director
Nora von Kalckreuth: Art Director
Marius Pawlitza: Art Director
Frank Baumbach: Senior Text
Carlos Pabon: Text
Daniel Henner Richter: Text
Patrick Hackmann: art director
Dirk Göbel: Managing Director
Jochen Ihl: Digital Supervisor
Boris Zink: Project Manager Digital
Netta Emanuel: Regional Manager Germany, Switzerland, Austria Bigpoint
Sophia Ruppel: Producer Farmerama Bigpoint