The best of non-profit advertising and marketing for social causes

Fashion claims another victim

Fashion claims another victim


“More and more girls are going crazy about this skirt from the “less hider” collection. Once on, it helps you hide your legs from the rest of the world. Until they become as thin as those of the top models you see in ads and on tv. And even thinner till it’s impossible to stand on them. But thanks to this skirt, you don’t realize it until it’s too late.

If you too are a fashion victim, please call us on: 800-546660 (Switzerland only).”
Ver well done these ads by JWT for Forum Crisalide, the Swiss association fighting the problem of Bulimia and Anorexia.



Forum Crisalide
JWT, Milano, Italy
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