On April 24th last year, 1133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh.
On it’s first anniversary of the Rana Plaza disaster, a group of designers start remembering the victims and raising awareness with the Fashion Revolution Day.
The first anniversary is about one question: Who Made Your Clothes?
Founder of Fashion Revolution, Carry Somers: “Fashion Revolution Day has gathered incredible momentum on a global scale. We have over 40 countries around the world who will be participating in the day and I believe this represents a really exciting opportunity to reconnect fashion-lovers with the people who made their clothes”.
In this post four examples of the ads that are downloadable at the campaign website.
The video above is an introduction from Fashion Revolution Day USA.
In Barcelona for example more then 20 independent designers and brands take part and show their creations in order to make us think about the origins of the clothes we wear by offering a sustainable, ecological and ethical alternative.
Gema Gómez, CEO of Slow Fashion Spain (SFS): “If every time we would buy a piece of clothing we would have a flashback of the way this piece has traveled before it came into our hands, we would return it to the rack in 99,9 % of the cases. We are being fooled when we are told that we can buy without any damage to people or the environment.
#insideout is the hashtag for the day and this is what is happening on Twitter: