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“F*ck The Poor” campaign shocks Londoners for a cause

“F*ck The Poor” campaign shocks Londoners for a cause

“F*ck The Poor” campaign shocks Londoners for a cause

Yes, it’s a publicity stunt. But very effective in getting attention:

The advertiser is The Pilion Trust, a Registered Charity located in London, that works with all vulnerable discriminated against and socially excluded peoples”.

It’s definitely in the category of shock advertising, but I like this one because of the twist on the end. It’s damning of our apathy, but at the same time presents a rather optimistic message that we do, in our hearts, really care about people in need. We just need to be confronted by a new way of looking at the issue.

You can give to the campaign here.

Thanks to my Acart Communications colleague, Matt, for the tip.

Advertiser:
The Pilion Trust
Additional credits:
If you know of agency or production credits, please share links below.

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more