The best of non-profit advertising and marketing for social causes

Feeling their pain

Feeling their pain

Apologies in advance for headaches, nausea and/or seizures caused by looking at this Amnesty ad by Leo Burnett in Warsaw:


It’s a clever approach to delivering a serious message: That prisoners of conscience are suffering in prisons all over the world.

BTW, can anyone identify the woman in the picture? My colleagues here at Acart think it’s Aung San Suu Kyi.

Creative Directors: Pawel Heinze, Krzysztof Iwinski
Art Director: Pawel Wojtak
Copywriter: Maciek Porebski
Illustrator: Pawel Wojtak
Typographer: Pawel Wojtak
Retoucher: Pawel Wojtak

Amnesty International
Leo Burnett, Warsaw, Poland
I Believe in Advertising

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more