The best of non-profit advertising and marketing for social causes

Feeling their pain

Feeling their pain

Apologies in advance for headaches, nausea and/or seizures caused by looking at this Amnesty ad by Leo Burnett in Warsaw:

amnesty_international_bars

It’s a clever approach to delivering a serious message: That prisoners of conscience are suffering in prisons all over the world.

BTW, can anyone identify the woman in the picture? My colleagues here at Acart think it’s Aung San Suu Kyi.

Creative Directors: Pawel Heinze, Krzysztof Iwinski
Art Director: Pawel Wojtak
Copywriter: Maciek Porebski
Illustrator: Pawel Wojtak
Typographer: Pawel Wojtak
Retoucher: Pawel Wojtak

Advertiser:
Amnesty International
Agency:
Leo Burnett, Warsaw, Poland
Source:
I Believe in Advertising

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more