The best of non-profit advertising and marketing for social causes

Fight with Adwords

Fight with Adwords

verdonk-unicef-google

A remarkable Adwords campaign today from the Dutch department of Unicef.
A search on ‘Verdonk’ (Dutch Minister for Integration and Immigration) or ‘Donner’ (Dutch Minister for Justice) gives a sponsored link to the protest website geenkindindecel.nl (No children in jail).
It the Netherlands children of (illegal) immigrants put in jail with or without parents more often. That’s unacceptable according to Unicef.

On to Unicef website you can sign a petition.
Unicef can spend $1000 per day at google.nl for free.
In the United Kingdom there is a similar action: No Place For a Child.
Update: 12/04 Google removed the adwords campaign from Unicef. According to Google it’s not allowed to use adwords for lobbying.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.