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Financial Times pulls Amnesty Vs. Shell ad

Financial Times pulls Amnesty Vs. Shell ad

The Guardian reports that The Financial Times made a last-minute decision not to publish this ad, placed by Amnesty International:


According to the article, the paper left it until the last possible moment to pull the hard-hitting ad, which was due to appear today to coincide with Shell‘s annual meeting in London.

The Metro and The Evening Standard did run the ad.


(Image via Amnesty blog)

Amnesty’s response:

Tim Hancock, Amnesty International UK’s campaigns director, said:

“The decision by the Financial Times is extremely disappointing. We gave them written reassurances that we would take full responsibility for the comments and opinions stated in the advertisement.

“Both The Metro and The Evening Standard had no problems with running the ad.”

Tim Hancock added:

“The money to pay for the advertisements came entirely from more than 2,000 individuals online, who we’d asked to fund an ad campaign targeting Shell’s AGM – and it really caught their imagination. And I am sure these supporters will share with us our sense of deep disappointment.”

As part of the campaign, Amnesty also launched a video online:

Amnesty International
The Guardian

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more