Fins and coffins

People kill much more sharks than sharks kill people.

Even more alarming, we kill sharks only for their fins which, by the way, represent a small 2% of their total body weight. This fact is well emphasized in this campaign that places shark coffins in the streets of Shanghai to raise awareness against overfishing.

Only the fins protrude from the coffins. An original approach demonstrating that we do not respect the integrity of the animal. Already 50 000 people felt concerned about this issue and signed the street petition pledging to stop eating sharks.

Advertiser:
International Fund for Animal Welfare
Agency:
Y&R Shanghai
Source:
designboom.com