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Food Porn Index Highlights the Imbalance in Food-Related Social Discussions

Food Porn Index Highlights the Imbalance in Food-Related Social Discussions

Food Porn Index Highlights the Imbalance in Food-Related Social Discussions

‘Food Porn’ is a known term to social media channels. 30% of Americans who use social media define the term “food porn” as a visual of food. It’s the practice of photographing, posting and socializing about one’s meals and snacks.

The California based Bolthouse Farms mission is to change the way people consume healthy foods and beverages. Because of their presence on various channels they saw that fruits and vegetables are severely under-represented within ‘Food Porn’. To visualize this, they came up with The Food Porn Index.

The Index monitors social media conversations and mentions of key foods highlighted as a hashtag, and tracks them in the appropriate categories represented within the Index. 24 total food categories are currently tracked.
The program constantly monitors hashtag posts of the Index’s food categories on public Twitter and Instagram feeds and updates every 15 minutes. The result is a healthy vs unhealthy page.
Currently they tracked 270 million food hashtags. The imbalance today is 32,4% healthy vs 67.6% unhealthy hashtags.

Food Porn Index Highlights the Imbalance in Food-Related Social Discussions

Remarkable results from statistics on behalf of Bolthouse Farms: 51% of Americans who use social media agree that seeing images of fruits and vegetables on their social feeds motivates them to eat healthier, whereas 33% admit that seeing images of unhealthy foods on social channels tends to make them give into their cravings for unhealthy food. That is the objective of the Food Porn Index.

It’s not a boring website. On the contrary! Each food category is clickable with a nice small surprise behind it. Fun games (such as “beet box”) and eye-catching graphics encourage users to share healthier foods.

The website is made by Tiny Rebellion, a LA-based change agent advertising agency.
Read the interview with Jeff Dunn from Bolthouse Farms on their blog here.

Advertiser:
Bolthouse Farms
Agency:
Tiny Rebellion

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