The Carbon Tracker Initiative, a not for profit financial think tank, translates climate sciences into financial language. The asked agency BEE from Budapest to help take their work one step further: from technical reports targeted at the fossil fuel industry and investment communities, to a clear and creative short video that would be easily digestible for wider audiences.
Given that Carbon Tracker’s work is not only novel, but distinguishable from average communication about climate change, we chose to use a distinct video style to support this novelty. We chose simple and strong symbols, and tried to avoid typical climate change clichés in the visual style. The result: a papercut book, with digital animations, that tells the story of “Fossil Fuels: A Risky Business”.
Carbon Tracker about their work:
We work from within the financial sector to help investors accurately price fossil fuel risk. We provide them with the most recent and relevant information about climate change and the effect it will have on their investments.
Director, Concept: Gyula Gábor Tóth
Graphic Designer: Natália Varga
Storyboard, text: Gyula Gábor Tóth, Sarah Czunyi
Videographer, Post Production: Dénes Fellegi
Narrator: Richard Major