The best of non-profit advertising and marketing for social causes

Four campaigns, one idea: secondhand smoke

Four campaigns, one idea: secondhand smoke

roy-castle-closet

Four anti-smoking campaigns visualized all in the same way and based on the theme of second hand smoke. A oversized arm to let you see that smoking not only harms yourself.

The first three ads are from a new campaign from the Roy Castle Lung Cancer Foundation (UK).
“Second hand smoke in the home hospitalises 17.000 UK children a year.”
Agency: Chi & Partners, London, UK. Published: December 2008.

roy-castle-table

roy-castle-chair

 

Briefblog spotted these two ads from Gulf Promoaction DDB, Dubai.
Published: April 2007

second-hand-cigarro1

second-hand-cigarro2

 

Ad from the Thai Health Promotion Foundation. Agency Euro RSCG Flagship, Bangkok.
Published November 2008.

smoke-free-home-kid

 

These three ads brings attention to smokers who visit hospitals and health care centres.
Made for Capital Health / Caritas Health Group (Edmonton area Canada).
Agency: Calder Bateman. Published 2007.

capital-health-1

capital-health-2

capital-health-3

Source:
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