Four anti-smoking campaigns visualized all in the same way and based on the theme of second hand smoke. A oversized arm to let you see that smoking not only harms yourself.
The first three ads are from a new campaign from the Roy Castle Lung Cancer Foundation (UK).
“Second hand smoke in the home hospitalises 17.000 UK children a year.”
Agency: Chi & Partners, London, UK. Published: December 2008.
Ad from the Thai Health Promotion Foundation. Agency Euro RSCG Flagship, Bangkok.
Published November 2008.
Ads of the World