Here in the UK foxhunting is one of those big-small issues. In theory the ban on foxhunting is a minor piece of legislation affecting a niche community, with a relatively small impact on animal welfare (unless you’re a fox of course). In practise it’s radically divisive along class and political lines – one of those issues, like gun control in the US, that marks your allegiances pretty decisively.
This series of ads from IFAW uses a simple, smart insight – that many people who hate foxhunting don’t actually care about foxes that much. For them it’s about the sense of privilege and entitlement embodied in the people who carry it out, often in the face of a popular piece of legislation. And, they look good. (Though I’d have loved to see a few different headlines.)
Boggis, Bunce and Bean anyone?