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Free campaign idea: the Yulia Tymoshenko protest wig

Free campaign idea: the Yulia Tymoshenko protest wig

Next June is the 2012 UEFA European Football Championship. It takes place in Poland and the Ukraine. Tom wrote a lot about FEMEN, the Kiev based feminist protest group. They have experienced personally how bad the state of democracy is (read the exclusive interview with FEMEN’s founder Anna Hutsol here).

A lot is happening right now in the Ukraine. Human rights violations goes on for years. Now it is about politician and former Prime Minister Yulia Tymoshenko who is currently being held in prison at Kharkiv and has been on hunger strike since 20 April 2012. The political pressure is rising because of this and the upcoming European Football Championship. And European leaders are thinking about a political boycott.

Amnesty International is not in favor of a boycott. Being in the Ukraine during the big sport event can give more pressure than a boycott they say.

“Politicians and sport functionaries that travel to Ukraine must use the opportunity to call attention to serious human rights violations and to demand that the Ukrainian government does a better job of protecting human rights,” Wolfgang Grenz, general secretary of Amnesty Germany, told the business daily Handelsblatt.


My Facebook friend and fellow blogger at work Jasper Mulder has delivered a fantastic idea.
Maybe you remember the Bavaria Dress. The Ambush Marketing stunt from the Dutch brewer during the World Championship Football in South Africa in 2010.
Jasper suggested something similar, the Yulia Tymoshenko wig that can be worn by supporters during the football matches. Because her hair is rather special, it is recognized around the world.
It can be risky for the supporters. But we also know that millions of people will see the matches on TV. It can be powerful like a Vuvuzela but without the noise.
A positive statement while having fun enjoying the football matches.

There are three possible organization who can adopt this idea: Amnesty International, Human Rights Watch and FEMEN.
I’m very curious what they think about this campaign strategy item.

And giving the idea more color I made three versions in a photo editor. For the Dutch, Spanish and Italian supporters:


Photo from the Kiev Ukraine News Blog.

Related post:
Tymoshenko’s symbology

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