The best of non-profit advertising and marketing for social causes

Free my lungs

Free my lungs

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This campaign has been developed within the framework of the Solidarity Award, annually organised by the Flemish newspaper De Standard. Cigarette smoke takes fifteen times more deadly victims than road accidents.
‘Passive smoking kills.’
The campaign has been seen outdoor, in magazines and online.

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Agency:
Duval Guillaume Brussels

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.