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Free. Will. Power.

Free. Will. Power.

NARAL Pro-Choice America Foundation launched last month free.will.power, an innovative video-based online initiative designed to reach younger activists and recruit a new generation of young women and men into the pro-choice movement.
The video’s are made in collaboration with three young spoken-word artists – Shira Erlichman, Alvin Lau, and Deja Taylor – as well as renowned musician, DJ Spooky.

“In the 2008 presidential election, we witnessed how the power of technology and the enthusiasm of young voters revolutionized the political process,” said Nancy Keenan, president of NARAL Pro-Choice America Foundation. “This generation of youth is the most diverse and engaged generation in our country’s history. free.will.power represents one way to engage this new generation of activists and connect them with the pro-choice cause.”

The free.will.power initiative represents NARAL Pro-Choice America’s ongoing efforts to incorporate technology into its work. Other programs include BlogforChoice, Twitter, MySpace, Txt4Choice, and Facebook – all online tools that are used to engage and support pro-choice activists and causes.

All of the videos were produced at See3 Communications by their in-house staff and freelancers.
The video above is named ‘Power’ with the spoken word from Deja Taylor

‘Will’ (spoken word by Alvin Lau):

 

‘Free’ (spoken word by Shira Erlichman):

Advertiser:
NARAL Pro-Choice America Foundation
Agency:
See3 Communications

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