For this Friends of the Earth campaign the image of the back of a car is printed on the lid, with the straw in place of the exhaust pipe. The lid is ditributed and used by road-side food stalls. When consumers drink from this cup on the streets, it would be like they were inhaling toxic emissions directly from the vehicle.
“Pollution is closer than you think.”
Friends of the Earth
JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit, Barbara Fu
Art Directors: Fei Leung, Arthur Tse
Copywriters: Babara Fu, Jesse Wong