The best of non-profit advertising and marketing for social causes

Friends of the Earth: Inhale

Friends of the Earth: Inhale


For this Friends of the Earth campaign the image of the back of a car is printed on the lid, with the straw in place of the exhaust pipe. The lid is ditributed and used by road-side food stalls. When consumers drink from this cup on the streets, it would be like they were inhaling toxic emissions directly from the vehicle.
“Pollution is closer than you think.”


Friends of the Earth
JWT, Hong Kong
Additional credits:
Creative Directors: Steven Lee, Kwong Chi Kit, Barbara Fu
Art Directors: Fei Leung, Arthur Tse
Copywriters: Babara Fu, Jesse Wong

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