Aids awareness campaign from Barcelona Spain with a very obvious but also very strong tagline “Fuck You SIDA” (Fuck You Aids).
The organisation Federació d’Associacions Coordinadora Gai-Lesbiana says: Hate this disease and fight it with the use of condoms.
Like in more countries indifference about Aids is the main problem. In spain every day 8 persons become infected. 40% of the infected people detect the disease too late. And too many rely on good treatment.
Aids is bad for all of us. Aids don’t respect age, sex, religion or social class. Fuck You Aids!
Federació d’Associacions Coordinadora Gai-Lesbiana
acHe, Agencia de Comunicación Healthcare, Barcelona, Spain
Account Director: Tino López Freixas
Creative Director: Diego Otero Rodríguez
Art Director: Jordi Alonso
Copywriter: Diego Otero Rodríguez
Photographer: Daniel Pujalte
Illustrator: Matteo Guerra
Graphic Designer(s): Andrea Edarra, Matteo Guerra