Better World Advertising made this campaign for Black Men’s Initiative (BMI) and Harlem United. BMI is Harlem United’s HIV Prevention program for Black men who practice same desire: openly gay and bisexual brothers, men who are curious, as well as guys who prefer not to use labels.
The campaign is running now in Harlem, NYC.
The T-Shirts as seen below where made for the Gay Pride in NYC this spring. It won “best t-shirt” at the parade.
The campaign also contain print ads, posters, condom cases and a few other outreach items.