The Coalition to End Childhood Lead Poisoning, U.S. Environmental Protection Agency (EPA), and U.S. Department of Housing and Urban Development (HUD) and the Ad Council have just launched a campaign to inform parents about the risks of lead in their homes:
According to their Marketwire social media release:
The most common pathway for lead poisoning is caused by deteriorating lead-based paint (on older windows, doors and trim, or walls) or through improper renovation, repair and painting activities that cause paint to chip, peel, or flake. Children are frequently poisoned by ingesting lead dust that has accumulated on their hands, fingers, toys, or clothing from lead hazard sources like floors and windowsills.
Created pro bono by New York-based ad agency Merkley+Partners, the campaign includes television, radio, print, outdoor and Web advertising, which is available in English and Spanish. The full campaign can be viewed on the Ad Council site.
This campaign follows research findings that only a third of parents in the United States are very concerned that lead poses a health risk to their children, even though any house built before 1978 can pose an indoor environmental health threat.
“Lead poisoning is a costly, tragic and irreversible environmental disease that robs children of their ability to reach their full potential – yet it is entirely preventable,” said Ruth Ann Norton, Executive Director of the Coalition to End Childhood Lead Poisoning. “That is why we teamed with our partners at the EPA, HUD and the Ad Council to launch this national lead poisoning prevention and awareness campaign. Together, we can make lead history.”
Not quite sure about that last line, but an important message regardless.