The best of non-profit advertising and marketing for social causes

Get unhooked

Get unhooked





As every year January is the stop smoking campaign month. This campaign is from the British Department of Health.
Because smoking is very addictable and it’s not easy to get unhooked, the smoke free campaign offers help with stopping. This hardhitting campaign is called ‘Get unhooked’.

The Department of Health has released four posters and four television adverts portraying adults with fish hooks through their mouths. Timed to coincide with New Year resolutions, the campaign encourages readers and viewers to “Get unhooked”, call 0800 169 0 169 or visit

Launching the campaign, the public health minister, Caroline Flint, said: “Many smokers will be considering stopping as part of their new year’s resolution. These adverts highlight the controlling message of tobacco. We know 70% of smokers would like to give up.”



British Department of Health

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.