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Ghosts victim of silence

Ghosts victim of silence

In Quebec, road accidents are the leading cause of death among the 16-24 years old. To raise awareness on this major problem, the road insurance company of Quebec developed an innovative 3D display device in 20 colleges.

The idea: when a student approaches the bathroom mirror, a ghost appears and tells how he lost his life. 3 different stories are displayed to relate the 3 main causes of road accident (speeding, drinking, and texting). Indeed, the victims are passengers who didn’t try to reason with the drivers: the ghosts are “victim of silence”.

The result: those young Canadians lived a disturbing but memorable experience. This approach that shows the passenger’s responsibilities is not very common in road safety campaigns.

Please raise your voice; don’t remain silent. Website of the campaign: fautledire.com.

Société de l’assurance automobile du Québec

Société de l’assurance automobile du Québec

Société de l’assurance automobile du Québec: Ghosts victim of silence

Hat tip Cassandria’s blog and Ipub.

Advertiser:
Société de l’assurance automobile du Québec

I work in Paris as web editor for Kaizen, a French magazine telling positive stories. Read more