In Quebec, road accidents are the leading cause of death among the 16-24 years old. To raise awareness on this major problem, the road insurance company of Quebec developed an innovative 3D display device in 20 colleges.
The idea: when a student approaches the bathroom mirror, a ghost appears and tells how he lost his life. 3 different stories are displayed to relate the 3 main causes of road accident (speeding, drinking, and texting). Indeed, the victims are passengers who didn’t try to reason with the drivers: the ghosts are “victim of silence”.
The result: those young Canadians lived a disturbing but memorable experience. This approach that shows the passenger’s responsibilities is not very common in road safety campaigns.
Please raise your voice; don’t remain silent. Website of the campaign: fautledire.com.
Société de l’assurance automobile du Québec