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Girls do girl things for Plan Belgium

Girls do girl things for Plan Belgium

girls-do-girl-things-for-Plan-Belgium

What if you’re a girl and forced to clean toilets instead of following lessons at school, while the guys are learning math? Watch how they react to this injustice…
That was an experiment Plan Belgium did at a number of schools.
This experiment makes us aware that every girl should have the right to quality education.

The video was the start of the campaign Raise your Hand for Girls and also the launch of the International Day of the Girl (October 11).

And who is cleaning the toilets next time? Steve Hall from Adrants.

Hat tip to Dennis.

Advertiser:
Plan Belgium
Agency:
Duval Guillaume
Source:
Trends in Kids- & Jongerenmarketing

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