Who likes child marriage? Nobody. Well, nobody you know, anyway. This campaign from Plan UK gives everybody the chance to show how they feel about it. It’s a smart take on the traditional ‘charity wristband’ that starts with instinct and emotion not facts and stats.
Do I like it? Well, I’m wearing one.
NB: the campaign execution was seen as too controversial for some media owners, including the London Underground. What do you think?