The best of non-profit advertising and marketing for social causes

Giving kids a chance to be kids

Giving kids a chance to be kids


Ad from Right to Play. They uses specially-designed sport and play programmes to improve health, build life skills, and foster peace for children and communities affected by war, poverty, disease. Working in both the humanitarian and development contexts, Right To Play has projects in more than 20 countries in Africa, Asia and the Middle East.
Right To Play is the only global-scale implementer of Sport for Development and Peace programmes and takes an active role in driving research and policy development in this area and in supporting children’s rights.

Right to Play
DDB Sydney
Additional credits:
Matt Eastwood (Executive Creative Director)
Justin Carew (Art Director)
Iggy Rodriguez (Copywriter)

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