Although it’s a nice idea it’s done before many times. It’s a mug available at the webshop from the WWF France.
When you pour some hot water into the mug, the bear disappears.
The message on the back (for right-handed people): “A few degrees more and polar bears will disappear. Fight global warming: wwf.fr.”
Click images to enlarge.
And yes it’s done before. Read this post from 2008.
Publicis Conseil, Paris, France
Creative Director: Veronique Sels, Didier Aerts
Art Director: Alexandra Offe
Client Team Director: Romain Coetmellec, Frederique Chegaray
Account manager: Patrick Lara
Manufacturing mugs : Objets-Communication
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