Glow in the Dark Guerrilla for Road Safety in Brazil

This Guerrilla project was done for Renault in Brazil. The idea was to help drivers protect their tires in a country where the roads contain a lot of damages. It was done in a very simple and useful way with fluorescent paint which has the same effect as Glow in the Dark materials. Warnings were painted with the phrase: “Hole Alert. Protect your tires. ”

Within three days after the first warnings were painted the road authority started repairing the damages.

A mystery artist did something similar in England earlier this year. Not with a deliberate text but with a painting of a penis. The artist, with a very on topic name ‘Wanksy’ has its own Facebook Page.