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Going West with the New Zealand Book Council

Going West with the New Zealand Book Council

This piece of art about the art of writing already got over 250.000 views at YouTube in twelve days. It is a visualization and a excerpt from the novel Going West by Maurice Gee.

“Like no other human activity reading opens up our imagination. It enables us to understand those around us. It allows us to project the future and reach back into the past. Reading can entertain, challenge and educate. We believe that reading can transform people’s lives.”

The ad is from the New Zealand Book Council. Their mission is to inspire more New Zealanders to read more; to promote reading in general, but particularly to represent and promote New Zealand writing and writers – their own artists, stories and points of view.

New Zealand Book Council
Colenso BBDO

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