The best of non-profit advertising and marketing for social causes

Good intentions 2008: give a hand to wildlife

Good intentions 2008: give a hand to wildlife


Making campaigns for the World Wildlife Fund (WWF) often results in bittersweet creative work. These images I really love. Body Painter Guido Daniele makes a lot of effort to paint these hands.

Guido Daniele was born in Soverato, Italy & now lives and works in Milan. Since 1964 until 1968 he attended Brera artistic High School and he graduated from Brera School of Arts (major in sculpturing) in 1972.
In 1990 he added a new artistic experience to his previous ones, using the body painting technique he creates and paints models bodies for different situations such as advertising pictures and commercials, fashion events and exhibitions.

The painted animals are named ‘Handimals’. More videos here.






World Wildlife Fund
Saatchi & Saatchi Simko, Geneva, Switzerland
Additional credits:
Creative Director: Olivier Girard
Art Director: Nicolas Poulain
Copywriter: Jean-Michel Larsen
Body Painter: Guido Daniele
Frame 2wenty 4our

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