The best of non-profit advertising and marketing for social causes

Gor Beni

Gor Beni

Yalcin from the great Turkish ad blog Bigumigu sent these ads (thanks Yalcin).

As a call to social responsibility, an event titled “Gor Beni” (See Me!) was arranged in May 2006 to alter the people’s outlook on issues surrounding the disabled in Turkey with the initiative of Bora Burat, a student at Sabanci University.

The programme included a meeting of two celebrities with the students of Sabanci University and an open debate about the topic. The campaign for the event was launced across 20 universities in Turkey with posters and outdoor applications.
Subsequently, the outdoor campaign of this initiative was awarded with a Certificate of Accomplishment by the 18th Kristal Elma Awards jury. The Kristal Elma Awards Foundation gives out the most prestigous advertising awards in Turkey annually.

Agency: rpm/radar, Istanbul
Art directors: Erkut Terliksiz, Emrah Yoruk
Copywriter: Erkan Bahadir
Strategy: Sonat Antepli

Above each ad the English translation

Beraber takilalim mi: (double meaning in Turkish) 1) shall we hang out together?/invitation to the event, and 2) to stumble on the step

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If you are wondering whether the person who hung this poster was blind…

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Could you live with this joke for the rest of yourlife?

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Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.