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“Got Ethics?” campaign spoofs sexist California milk ads

“Got Ethics?” campaign spoofs sexist California milk ads

The California Milk Processors “PMS” campaign by Goodby Silverstein & Partners, which caused much outrage over its sexist message, has already been parodied by an American animal rights group.

Here’s one of the “Got Milk” ads:

got-milk-things

And here’s one of the parodies:

got-ethics-1

See the other one after the break

got-ethics-2

Personally, I’m still more angry about the sexism. But that’s just me.

BTW, the Chicago-based advertiser, Mercy for Animals, looks and sounds just like PETA but is more focussed and apparently unrelated.

(Thanks to Copyranter for sharing the link)

Advertiser:
Milk is Cruel (Mercy for Animals)
Source:
The Inspiration Room

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more