Ads translated to serve as a showcase rarely deliver strong copy just like these ads from the Brazilian paediatric society SPRS. However, the graphics in this campaign are so strong that it don’t need extensive explanation.
The three images in this campaign explains that mother’s habits in the first thousand days since pregnancy can prevent future disease to the child. Visualized with familiar unhealthy food images of soft drink, a hamburger and a donut. “Seu filho é o que você come” (Your child is what you eat).
The original Brazilian ads:
Via Ads of the World
Agency: Paim, Porto Alegre, Brazil
Creative Director: Rodrigo Pinto
Art Directors: Vanessa Locks, José Pedro Bortolini, Matheus Mendes, Júlia Poloni
Copywriters: Márcio Blank, Cindy Schneider, Mariana Ferreira, Eduardo Pandolfo
Illustrator: Joel Nunes
Photographer: Raul Krebs
Lettering Design: Matheus Mendes
Digital Artist: Gariba
Production: Alex Souza