“We’re too developed, too wealthy, and too kind-hearted a country to allow poverty to affect any of us.” This 2014 summer campaign from the Canadian Salvation Army is about guilt, and that is a tactic not so desirable in social advertising.
Yet it is quite popular on social networks and widely shared. Sometimes just the right chord is hit, and I think that’s the case here. It is a simple and recognizable equation.
The prints and video’s are part of the ongoing campaign ‘It’s Time to End Poverty in Canada’.
Salvation Army Canada