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Guns and vacuum cleaners are not sex toys

Guns and vacuum cleaners are not sex toys

This campaign, from Osez le Feminisme Belgique, is not what it seems.

Not_Sex_Toy

It’s a campaign against sexism and heteronomity in the guise of gendered children’s toys.

Not_Sex_Toy_2

There is also a cowboy hat and a sword in the full campaign, but these two made for a more interesting headline 🙂

Advertiser:
Osez le Feminisme Belgique
Source:
Fist Movement (Facebook)

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more