Guns and vacuum cleaners are not sex toys

Posted by Tom Megginson on 2 December 2011 in Gender issues

This campaign, from Osez le Feminisme Belgique, is not what it seems.

It’s a campaign against sexism and heteronomity in the guise of gendered children’s toys.

There is also a cowboy hat and a sword in the full campaign, but these two made for a more interesting headline 🙂

Advertiser:
Osez le Feminisme Belgique
Source:
Fist Movement (Facebook)

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more