Remember the ads about Kroger, the American supermarket where loaded guns are safer than skateboards, ice cream, and bare chests?
Now there is a video as a follow-up of the same campaign from Moms Demand Action for Gun Sense in America. At the same moment as the launch Safeway & Albertsons, America’s second largest grocery store chain, responded to the Moms Demand. In contrast to Kroger.
Shannon Watts, founder of Moms Demand Action for Gun Sense in America:
Our new ad shows how Kroger policies are inconsistent and alarming – particularly given that the laws in a majority of states do not require a background check, permitting or even training to open carry a firearm. In all states, businesses have an obligation to protect their employees and patrons and until Kroger steps up, Moms will put our money where our mouths are and shop at stores that put our safety first like Safeway and Alberstons.
Also today, Moms Demand Action released the “World’s Longest Receipt”, an ongoing tally of dollars spent at Kroger competitors with gun sense policies. Moms invite customers to enter the amount spent at stores that put the safety of our families first — stores like Whole Foods, Costco, Target, and now Safeway and Albertsons. As receipts are entered, the site will display an ongoing tally of the total dollars spent elsewhere.
Kroger needs to know that their refusal to act is costing them money as Moms take our grocery shopping elsewhere. Now we’re keeping track of all the money Kroger is losing to its gun sense competitor and with the help of our supporters, we will create the World’s Longest Receipt.
Via Glossy Inc.
Agency: Grey Toronto
CCO: Patrick Scissons
Copywriter: Patrick Scissons
Account Director: Darlene Remlinger
Agency Producer: Erica Metcalfe
Production House: Spy Films
Director: Tamir Moscovici
DOP: Samy Inyah
Producers: Marni Luftspring, Carlo Trulli, Merrie Wasson
Editorial: Rooster Post
Editor: Paul Proulx
Online: Mike Bishop, Fort York VFX
Colorist: Wade Odlum, Alter Ego
Audio: Apollo – Daenen Bramberger, Spencer Hall, Tom Hutch