Testicular Cancer Canada made this check-your-balls-regularly tutorial with guinea pigs to keep it safe for work. Because they are soft, hairy and friendly to watch without feeling awkward.
Testicular cancer is the most prevalent cancer in men aged 15 to 29, but it’s also among the most treatable when caught early. Look, hold, feel and repeat. Check ’em.
Via Daily Dogooder
Creative Director: Hugo Léger
Creation team: Jean-Philippe Dubois (TV), Jocelyn Leroy (TV), Simon Beaudry (Prints)
Client Services: Gabrielle Harvey
Public Relation: Émilie Thibault
Production: DentsuBos – Fanny Quenneville
Director: Olivier Ménard
Prints and Web Production: Graphiques M&H
Sound: La Majeure – Luc Préfontaine