The best of non-profit advertising and marketing for social causes

What is hairy, fragile and requires excellent care?

What is hairy, fragile and requires excellent care?

Testicular Cancer Canada made this check-your-balls-regularly tutorial with guinea pigs to keep it safe for work. Because they are soft, hairy and friendly to watch without feeling awkward.

Testicular cancer is the most prevalent cancer in men aged 15 to 29, but it’s also among the most treatable when caught early. Look, hold, feel and repeat. Check ’em.

Via Daily Dogooder

Agency: DentsuBos
Creative Director: Hugo Léger
Creation team: Jean-Philippe Dubois (TV), Jocelyn Leroy (TV), Simon Beaudry (Prints)
Client Services: Gabrielle Harvey
Public Relation: Émilie Thibault
Production: DentsuBos – Fanny Quenneville
Director: Olivier Ménard
Post-prod: Maz
Prints and Web Production: Graphiques M&H
Sound: La Majeure – Luc Préfontaine

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.