The best of non-profit advertising and marketing for social causes

Happy Meat

Happy Meat


Nice project from type-b. They combined food with toys in this animation.

type-b: “While the meat processing industry strips all features and personality of their product, the toy industry simply magnifies and exaggerates these characteristics.
Combining efficiency, functionality and aesthetics, assembling both derivatives into something new.”

Hat tip to Nils.

Additional credits:
concept, art direction: type-b
production: maarten langelo
gaffer: tony luijen
edit: hielke idzerda
sound design: musicmusic
photography: ingrid koenen

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