On August 4th 2006 in Sri Lanka, seventeen ACF (Action Contra La Faim) International humanitarian aid workers were assassinated, in the midst of the violent outbreaks in the city of Muttur.
Following this attack, ACF International had to bring an end to its work in Sri Lanka. We wrote about it before in 2012 and January this year.
TBWA/PARIS now made a third campaign about the same killing as known as the Muttur crime. The film illustrates the dramatic consequences of a crime against humanitarian aid workers.
It is released this week because the 25ème United Nations Human Rights Council meets in Geneva to examine and deliver a resolution on the Sri Lanka.
More at the campaign website Protect Aid Workers.
ACF (Action Contra La Faim)
Agency managers : Anne Vincent, Claire Botreau Creative Director : Franck Botbol, Hugues Cholez Copywriter : Glen Troadec
Art Director : Nicolas Dutartre
TV production: Severine Damolini
Production : Caporal Films
Producer: Cedric Barus
Director: Julien Vray and Mathias Lachal Coordinator : Olivier Lescot
Colour : Clément Dufour
Colour Calibration: Mael Lenoir
Sound production: Else.
Sound designer: Anaïs Khout
Digital elements : DANPARIS Production : Adèle Grosskopf