You can’t imagine a better timing for launching this psa for Conservation International. Harrison Ford, who is in almost every tv show promoting the new Indiana Jones, gets a wax job at his hairy chest bush as a metaphore for deforestation.
According to an article in The Guardian, Peter Seligmann, chief executive of Washington-based Conservation International, said Ford was game to do the 30-second campaign ad. “I didn’t have to talk him into anything,” Seligmann said as he launched the campaign. “I was there when he filmed it. It really hurt. There’s nothing about the expression on his face that was fake.”
Harrison Ford has been working with CI for more than 15 years.
Visitors at the action website can save an acre too, virtually.
See also ‘the making of’ and the story behind the campaign after the break.