The best of non-profit advertising and marketing for social causes

Heartbeat portraits of healthcare heroes

Heartbeat portraits of healthcare heroes

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No need for me to write much here. These print ads are as self-explanatory as they are beautiful and inspiring.

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From the campaign site:

Last year, more than 7 million children died before their 5th birthday. Most of them died needlessly from preventable or treatable causes such as diarrhea, pneumonia and malaria. But every day, health workers on the frontline win battles against preventable child deaths. In fact, every three seconds a child’s life is saved by a frontline health worker – thanks to training supported by the U.S. government, non-profit organizations, and caring people like you.

You can help by urging your members of Congress to co-sponsor a resolution that recognizes the contributions of frontline health workers, and encourages greater investment and support for these everyday heroes.

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There is also a musical video version. Watch it after the break.

Advertiser:
Every Beat Matters (Save The Children)
Agency:
BBDO, NYC
Additional credits:
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Creative Director: Paul Vinod
Art Directors: James Kuczynski, Quoc Doan
Copywriter: David Martin
Source:
Ads of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more