The best of non-profit advertising and marketing for social causes

Help the third age

Help the third age


Two gorgeous ads from Comune di Siena, the beautiful city in Toscani, Italy.
Respect and help the elderly.

“Fragile. To protect and help the third age. Call 800 300 300.”


Comune di Siena
Milc, Siena, Italy
Additional credits:
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Giampiero Cito
Photographer: Bruno Bruchi
Art Junior: Benedetto Cristofani
Strategic planner: Antonio Paolo
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