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Hidden Call of the Wild

Hidden Call of the Wild


A series of ads which were sent to West Indian office workers via email. The subject line read “Find the Hidden Message”. Attached was the ad, and the instruction to “Step away from the computer”. Completing this action reveals the hidden message which promotes a local nature centre – though we feel it offers encouragement for heading outdoors in general.

Click to enlarge the images and check it out. Time to get out of the office, perhaps?


Lonsdale Saatchi & Saatchi, Trinidad & Tobago
Additional credits:
Creative Director: Jon Slater
Art Director / Copywriter: Christopher Guinness
Illustrator: Leizelle Guinness
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