The best of non-profit advertising and marketing for social causes

#homesafely

#homesafely

This is at least 2 months old, but the video case released this week does a better job explaining the road safety campaign than a blog post.

At Homesafely, people from Victoria, Australia, could send personalised ‘get home safely’ ads to friends and family while they were driving over the Christmas period.

Homesafely

A well thought media campaign, using word-of.mouth, out-of-home and radio, to impact people were it matters the most: while they were driving home.

Advertiser:
TAC (Transport Accident Commision)
Agency:
Naked Communications
Source:
Adam Ferrier

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more