Times are changing fast in the tech industry. It’s all about the cloud now. And besides the safety and privacy issues there is also the energy question. How much energy do we use and where does that energy comes from?
I guess you noticed that many environmental campaigns currently are about coal and and the pollution associated with it.
Just like this new campaign from Greenpeace which targets the biggest players in the cloud market: Apple, Microsoft and Amazon. Greenpeace ask them to make to cloud coal-free.
Greenpeace presented their report How Clean is Your Cloud today together with these three videos. And Apple respond immediately.
I’m convinced that the use of coal is no longer allowable but it also feels strange as a son from a coal merchant. Coal was like gold when I grew up.