The best of non-profit advertising and marketing for social causes

How do you challenge austerity?

How do you challenge austerity?

Despite people’s own experiences under austerity, polls show that the majority of people in the UK and elsewhere continue to buy into the idea that austerity is necessary and that wages and welfare payments are too high. To challenge this, the major British unions, led by the Trades Union Council, have launched Austerity Uncovered, a roadshow that will travel around the UK in a bus, gathering people’s stories of life under austerity. It’s not a pretty campaign but it’s an interesting – and necessary – strategy to change the debate on austerity.

TUC: How do you challenge austerity?

Advertiser:
TUC

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.