The best of non-profit advertising and marketing for social causes

How good is your decision making?

How good is your decision making?

Many things is life are a matter of decision making. How good are yours? Transport for London recently came with this test on video. These are the questions like in psychological questionnaires. The start is easy, which eventually flows into trick questions.

The message of Transport for London is logical. We make over 35,000 decisions every day. A bad one on the road can be fatal. One risk is one too many.

Agency: M&C Saatchi, London, UK
Senior Account Manager: James May
Copywriter: Curtis Brittles
Art Director: Will Bates
Planner/CSU Director: Sophie Lean
Media agency: MEC
Media planner: Chalya Deverill
Via: Ads of the World

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.